Fashion is unreliable, trends are "in, " then they're "out. " So how do you build a fashion label -- and keep it going?

Well, one fashion insider has come up with five ways to successfully build a fashion label. Amy Smilovic is the founder of the international fashion label Tibi. If you liked this informative article and also you would like to acquire more info regarding mode trends generously visit the site. Her company has made it through over two decades and made its mark on multiple continents. On an episode of ABC Radio's "No Limits with Rebecca Jarvis, " Smilovic shared five key techniques for building a fashion line today.

1. Start with a well-rounded team

"A right brain-left brain mix" is essential to have success long-term in the fashion industry, Smilovic claimed. She recalled developing jackets and dresses in the beginning that might have looked good, but because the girl didn't have a technological designer, at the time, the clothes wouldn't fit whoever was wearing them. "I would balance out my weaknesses, " she said. "So if you know that you are great with numbers and can definitely dive in there strong, then I would have some creative, throbbing left brain around me, and bassesse versa. "

second . Acquire experience

Over the final two decades, Smilovic has grown Tibi into an international business from its early days in Hong Kong to its flagship store in New York. But to get experience, she said you don't need to get started on your own company. "If We were starting a fashion label today, first of all, I would have to have in-place experience, " the lady said. "I get that question a lot -- and I think there's a lot of panic for people. They want to graduate tomorrow and commence a company. "

She proceeded to add, "If they really would like a company where they can sit down with you 20 years later, and be able to discuss the life they've been able to develop in the company, how they are yet to been able to increase -- I really think having experience is key. "

3. Learn the industry

Smilovic told Jarvis that learning the ins-and-outs of the industry, from vendor relationships to the unique qualities of other designers, is crucial to building a distinguishable label. "I really encourage visitors to go out there and learn. Learn who's doing it well, see who's doing it wrong, and what you would do differently, inches she said.

4. Create relationships

She has seen the fashion industry transform from one year to another -- is actually digital disruption. Although web commerce has reinvented the way consumers shop, the Tibi founder believes that associations with department stores continue to be essential. "I think those relationships are incredibly important, " she explained. "I feel that it is a real misguided notion for a lot of individuals that you can go directly, direct to [the] consumer -- that you turn on that web commerce light and build it and they will come. They will not come. "

5. Hustle

It can challenging to emerge as a new brand with lasting impact. Smilovic discussed to Jarvis that at the end of the day, "you have to bustle. "

She went on to include: "And it's not easy. It is hard. And if you love what you're doing, you won't be angry that is actually hard. inch